The first thing young women do in the morning is check facebook. With the amount of people that check facebook each day are you sure that your business doesn't need a facebook profile.

If you don't want to read the full study here are the important parts:

The study was done on females aged between 18-34.

• 57% talkmore online then face to face
• 34% check facebook first thing in the morning
• 21% check facebook in the middle of the night
• 63% use it for networking