Did everyone see the Myer Spring/Summer 2010 tv adverts which started airing over the weekend?

These were shot as behind the scene footage of a photoshoot. Something that we have been recommending for a few months now. The beauty of this kind of footage is that it creates personality, which is something that every online presence needs. We have always said that this kind of shoot/video works really well and it's amazing to see that a large department store like Myer would use this style of advertising to launch their Spring/Summer season.

Do you still need convincing or should we just get stuck into your own shoot?